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Expansion of Product Line Reinforces Blue Magic's Interior Car Care Leadership Position Several new products to debut at AAPEX show, booth #2245

(Conroe, Texas) Oct. 29, 2008 - In anticipation of its 50th anniversary, Blue Magic® has more than doubled its product line, reinforcing its position as the interior car care leader.

"The expanded line of products helps bring clarity to a retail shelf that has been confusing to customers based on a lack of consistency in products and uses," said Jeff Schnell, marketing director for Blue Magic.

The five new products - a heavy foam upholstery cleaner, heavy foam carpet cleaner, foaming glass cleaner, dash & console restorer and upholstery stain & spot lifter - join the existing line which includes a top-selling carpet stain and spot lifter, leather and vinyl cleaner and leather conditioner.

"While each new product fills a specific void, they collectively help round out the top interior automotive appearance chemical line on the market," added Schnell. "Those who have used our products will find the new additions carry on the tradition of being a product both retailers and consumers can count on to perform time after time."

To complement the product line expansion, the Blue Magic brand is getting a refresh to reflect the workman-like, retro contemporary attributes the products possess. The branding refresh includes a new logo, redesigned packaging and renovated Web site - BlueMagicUSA.com.

In addition to the line of interior products, Blue Magic also offers Pure Citrus air fresheners. Other Blue Magic appearance products include Blue Magic Metal Polish, Blue Magic Headlight Lens Restorer, Quiksteel Epoxy and Turbo 108 Fuel Additives.

Those attending the AAPEX Show from Nov. 4 - 6 in Las Vegas can get a first-hand look at the new products and branding by visiting booth #2245. More information is also available at BlueMagicUSA.com.

Editor's Note: High-res photographs of Blue Magic's new products, logo and packaging are available upon request. Press kits will also be available at AAPEX.

About Blue Magic Inc.

Founded in 1959, Blue Magic Inc. manufactures high quality automotive appearance and repair chemicals, adhesives, sealants, and air fresheners. All Blue Magic Inc. products are sold nationwide at leading mass merchandise, automotive aftermarket, and drug and grocery stores nationwide. For more information, visit BlueMagicUSA.com.

Released on October 29, 2008
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