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Blue Magic Launches New Web site at BlueMagicUSA.com

(Conroe, Texas) Oct. 27, 2008 - The Blue Magic® line of automotive interior care and maintenance products has a new online home. Users can now visit BlueMagicUSA.com for the latest news and info on the industry-leading line of automotive interior care products.

"BlueMagicUSA.com is a mirror image of our products - a clean design backed by the performance needed to get the job done," said Jeff Schnell, marketing director for Blue Magic. "The intent of the site is to serve as the online hub for Blue Magic, giving users immediate access to the information they're seeking whether it's a place to purchase our products or the opportunity to see how Blue Magic stacks up with a brand they might be currently using."

The overhauled Blue Magic site is designed with a simple navigation allowing users to easily access info on Blue Magic's wide breadth of products. Upon entering the site, visitors will be introduced to Blue Magic products, complete with new packaging, through one of five landing pages, designed to expose users to everything the Blue Magic line offers.

Blue Magic's interior line of products includes a leather and vinyl cleaner, leather conditioner, heavy foam upholstery cleaner, heavy foam carpet cleaner, foaming glass cleaner, carpet stain and spot lifter, dash and console restorer and upholstery stain and spot lifter.

In addition to the line of interior products, Blue Magic also offers Pure Citrus air fresheners, Blue Magic metal polishes, Blue Magic headlight lens restorer, Quiksteel epoxy and Turbo 108 fuel additives.

The launch of BlueMagicUSA.com is one of the first steps in the line's rebranding efforts which will include new packaging and an integrated consumer marketing outreach. The full line of products and new packaging will debut at the AAPEX Show from Nov. 4 - 6 in Las Vegas at booth #2245.

Editor's Note: High-res photographs of Blue Magic's new Web site are available upon request.

About Blue Magic

Founded in 1959, Blue Magic Inc. manufactures high-quality automotive appearance and repair chemicals, adhesives, sealants, and air fresheners. All Blue Magic Inc. products are sold nationwide at leading mass merchandise, automotive aftermarket and drug and grocery stores nationwide. For more information, visit BlueMagicUSA.com.

Released on October 27, 2008
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